{"product_id":"products-american-crew-forming-cream-50g","title":"American Crew Forming Cream 50g","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAmerican Crew Forming Cream 50g\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003eEasy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.\u003cbr\u003e\u003cbr\u003eBENEFITS\u003cbr\u003e\u003cbr\u003eWater-Based: Shampoos out easily without residue.\u003cbr\u003eLanolin Wax: Humectant that provides movable hold.\u003cbr\u003eSucrose: Conditions and moisturizes hair.\u003cbr\u003ePVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.\u003cbr\u003eGlycerin: Softens and swells the hair shaft making hair appear thicker.\u003cbr\u003eUSAGE\u003cbr\u003e\u003cbr\u003eWork a small amount evenly through damp or dry hair and style as desired.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":45374928093472,"sku":"BRZ876811","price":7.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/0590\/4416\/products\/american-crew-forming-cream-50g__45677__06100.1687641411.1280.1280.jpg?v=1687684628","url":"https:\/\/www.sense42.co.uk\/products\/products-american-crew-forming-cream-50g","provider":"Sense42 Beauty and Health","version":"1.0","type":"link"}